Consumerism

Whiteley (1993) cites Sir Terence Conran:

‘there was a strange moment around the mid-1960s when people stopped needing and need changed to want ... Designers became more important in producing ‘want’ products rather than ‘need’ products, because you have to create desire’.

(Whiteley, 1993, p.18).

- This is pretty straight forward. Meaning people started buying what the want rather than what they need because it became more accessible to them. Buying products become pleasurable rather than buying things for function and necessity.

‘not just a way of life, but in effect increasingly synonymous with the primary purpose of modern life, providing meaning to social existence’

 (Smart, 2010, p.7).

- Buying things have become a way of life and just what we do. Some people don't go a day without buying. It's become the social norm in today's society.

The media ‘attempt to influence their consumer choices in general and their eating choices in particular’ (Smart, 2010, p.45).

- The media has a huge affect on consumer choices and influencing people to buy things. This includes things that people don't really need.