After reading the brief, I've found that it's very similar to what I was going to do for my practical anyway. It also gave me some ideas of ways I could expand in to, such as:
- a service design solution that helps people reduce their food waste
- a new or re-imagined food consumer brand and/or product
- a recipe book or app that encourages use of food that might otherwise go to waste
- a product and/or service that facilitates portion control and portioning practices with the aim of reducing waste
- a communications campaign that changes perceptions of what food is considered to be waste
- a behaviour change campaign that targets people’s attitudes towards waste and waste management
- a digital tool which encourages people to use more and waste less
The possibilities are endless! haha.
The Brief:
Design a way to encourage and support individuals, households, businesses and/or communities to reduce food waste. This brief asks you to apply innovative design practice to draw attention to the environmental, social and ethical implications of food waste and to develop a solution that will change people’s behaviour so they waste less. You should consider the psychology around ‘waste’ and how people react to rationing or food being out of stock. There is also a need to consider the systematic prevention or reduction of the over-production of food and its effect on natural resources.
What I've got to decide is whether to go with this and make it link to my dissertation or not! It would also be a great brief for Extended Practice!! What do I do?!
Perhaps I could still do what I was going to do anyway (the info pack) as it links to the competition brief. I would would be working towards the brief and towards submitting it BUT I do extra bits in Extended Practice and make it bigger? Think I need to talk to my peers!
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