Research- Charity Adverts

I found the article after looking at the shock tactics article. . According to Pudelek (2013) during a survey of 1,200 people, including 540 parents of children under 16, it was found that ‘many felt some charity adverts contained offensive content that went too far in making people feel uncomfortable or guilty.’

Research- Shock Tactics

I found this article on 'The Guardian' website which discusses the use of shock tactics and whether they world. The article questioned whether the uses of shock tactics work or whether they are too distressing for the audience. St John's Ambulance Service (2013) argues that it’s essential to use shock tactics in order to deliver an effective campaign and ensure that a ‘powerful message is proven to get people to take action’. The St John's Ambulance Service (2013) was also said to have suggested that the chance to make a change through the use of shock tactics ‘vastly outweighs the potential risk of offending a few’.

-some members of society think charities may go too far with their use of distressing imagery.

Globalisation Lecture

Of all the lectures that have been given this year this one is the most relevant to my essay question. Although it wasn't specific to animals, there were points that I found interesting. It was towards the end of the lecture that it became a little more relevant to my research when looking at 'Al Gore, (2006) ‘An Inconvenient Truth’ dir. Davis Guggenheim and the discussion of global warming. Society have this ever growing need to technology and new things that we're destroying the planet and taking habitat away from animals. The population is constantly growing so they're taking more and more land. A really interesting and thought provoking lecture.

Campaigns-enviroment and habitat

Here are some campaigns particularly relations to animal environment and their loss of habitat.

http://webecoist.momtastic.com/2008/12/27/creative-ads-environment-humanity/

The ‘stop global warming’ campaign focuses on habitat loss but this time due to man-made global warming. The campaign, which reads ‘you can help, stop global warming’, urges people to prevent ecological imbalances by curbing irresponsible behavior such as keeping electronics like televisions, stereos, and computers running even when you’re not using them. The imagery used draws parallels between animals losing their homes (penguins, polar bears, and seals – some of the most at-risk) and human beings who lose their homes due to natural disasters, etc., and are forced to live on urban streets as homeless individuals.

'Greenpeace‘s ‘storytelling’ campaign targets parents and children and aims to spread awareness of increasingly important issues such as deforestation, oil spills, and irresponsible consumerism and pollution by depicting the consequences of our actions in various popular fairy tales. Imagine the future you’re creating for your children by the actions you take today. When they tell the same stories to your grandchildren, the little mermaid might not find her prince charming, the ugly duckling won’t have time to turn into a beautiful swan, and little red riding hood will be a sitting target for the big bad wolf. Though they use fiction to get the point across, this is not a story, this might be our future.'

Campaigns on animal rights

There are so many shocking campaigns to stop the destruction of animal habitat, exploration, cruelty and extinction. There's so much  scientific research and literature on human beings’ impact on our planet. Society is the problem! Creatively constructed print and television advertisements however, are more captivating and tend to affect a lot more people. It's particular the shock value that grabs peoples attention.

 

Animation created in Flash and After Effects looking at mans relationship with the natural world

This video is really shocking to watch. It shows how society is effective the lives of animals.

Essay Research

I found this article on how low the number of Tigers there are. They're such beautiful creatures it's so upsetting and horrible that this is happening. This will make an interesting statistic to back up my essay research.

Research: Living Planet Report 2014

'The Living Planet Report is the world's leading, science-based analysis on the health of our planet and the impact of human activity. Knowing we only have one planet, WWF believes that humanity can make better choices that translate into clear benefits for ecology, society and the economy today and in the long term.'

This Living Planet Report is really interest to read and full of useful information for my essay and practical.

Habitat destruction is the process in which natural habitat is rendered functionally unable to support the species present. In this process, the organisms that previously used the site are displaced or destroyed, reducing biodiversity. Habitat destruction by human activity is mainly for the purpose of harvesting natural resources for industry production and urbanization. Clearing habitats for agriculture is the principal cause of habitat destruction. Other important causes of habitat destruction include mining, logging, trawling and urban sprawl. Habitat destruction is currently ranked as the primary cause of species extinction worldwide. It is a process of natural environmental change that may be caused by habitat fragmentation, geological processes,climate change[1] or by human activities such as the introduction of invasive species, ecosystem nutrient depletion, and other human activities mentioned below.

Essay and Practical Research

I've been researching in to my essay question, 'How society impacts upon animal habitat loss?'. It's important I back up my findings with statistics.

According to the World Wildlife Fund’s current website (no date) habitat loss ‘is identified as a main threat to 85% of all species described in the International Union for Conservation of Nature’s (IUCN) ‘Red List’.

 The Red List of Threatened Species evaluates the conservation status of animal and plant species, and is confirmed to be the most comprehensive method of determining their preservation. It continues to play a prominent aspect in advising governments, non-governmental organisations (NGOs) and scientific institutions on how to tackle the increase of endangered species.

Study Task 4- Research Proposal

What next?

Task 1 (reportage): Evaluate how the task has been approached in the time given.

- I think I could of done more in the time I had. However I'm glad that I left the house and went out and drew from reference instead of being lazy. I think I chose a great starting point; I got lots of pages of drawings done and found of lots of facts. There's a lot I can still find out.

- After talking to my group, they've given me some ideas of what to do next.
- Yorkshire wildlife?
- Tropical world-Roundhay Park
- Royal Armouries?
- Leeds Butterfly house
- Wollaton Hall also has some stuff animals I could look at

Begin researching
-documentaries -There must be loads!!
-Library-books!
-Animals in captivity?-zoo? good or bad?? pros and cons
-adverts-adopt an animal

How can I link it to illustration?
-Watership down?
-How do people communicate through animation, story telling and pictures to teach children about extinction??
-adopting adverts
-How do they make people aware?
-How are we as humans effecting animals?


Go back to the Leeds City Museum and see GEMMA

Group task

This morning we spent the morning in groups. Our group was sent to the Leeds City Gallery. I really enjoyed today's task I love reportage illustration and just been able to sit and draw what's around me. These are my own favourite drawings. I feel like my tone of voice is really starting to come through. there's a lovely loose fluid feel and confidence with me going straight in with pen and no pencil first. Yet there's also a great level of detail which comes through. We were told to find points of the gallery that showed a mix of old and new so I looked at how the old interior has been turned in to a modern cafe and the mix and old and new art.

We then collaged our drawings together. As a group we were pleased with the outcome. Here is a close up and a full image. 

Evaluating

1. Identity unexpected/usual outcomes of (a) combining your drawings with other group members and (b) having a focused task to achieve in a short time.

- The layers interacted well when we put them together

- Building up spaces- it was interesting seeing different pieces of info that built up a space. Because we were there we were able to remember how it looked and recapture that through illustration and collage

- Interesting ascetics of drawing. All our styles are different but still worked well together for this task.

- Process of randomising- Some bits are a bit randomly placed but it adds a bit of character

- It worked in terms of adding depth by using the different layers. I think the illustrations Will did of the people in the cafe really added to the piece because it looks like they're in the scene we've created. Also the small notes of chatter and laughter he's added around them add a sense of atmosphere.

- I really enjoyed going out and doing some quick reportage drawings. I felt like we got a lot done in the time we were given. It was fun.

2. Comments on how it led to respond to the gallery. If this was different to previous visits, how and why?

- There was a sense of focus- usually going to a gallery you would just draw the art and I wouldn't maybe notice the juxtaposition but it opened my eyes a bit.

- You're looking for one thing then you see lots you wouldn't notice before.

- You end up with a collection of things that feel almost personal. Each individual responds to the environment differently. Human

- Experiencing the gallery not just looking at it.

- You question your surroundings. 

- It puts meaning in to things that you wouldn't think of 

- Develops themes etc.

Leeds City Museum

Today I spend the afternoon in Leeds City Museum!! I had such a lovely time sitting and drawing.

Our task was to produce 20 pages of drawings from reference. I've chosen to base my cop2 practical on the extinction of animals. Leeds city museum holds a large collection of stuffed animals and information of extinction so it was an was a good starting point. 

Here are some of my favourite drawings. I like the mix of fine liner and felt tip pen and how the felt tip pen is running out. I also like the loose fluid style; it's nice for just initial reference sketches. The small notes of breed and why they're endangered adds some nice bits of info.