Research- Shock Tactics

I found this article on 'The Guardian' website which discusses the use of shock tactics and whether they world. The article questioned whether the uses of shock tactics work or whether they are too distressing for the audience. St John's Ambulance Service (2013) argues that it’s essential to use shock tactics in order to deliver an effective campaign and ensure that a ‘powerful message is proven to get people to take action’. The St John's Ambulance Service (2013) was also said to have suggested that the chance to make a change through the use of shock tactics ‘vastly outweighs the potential risk of offending a few’.

-some members of society think charities may go too far with their use of distressing imagery.