Once I got my pack printed and put together I felt like it lacked information. You open it and have to assume that it's about food waste because it doesn't say. I had a look at some existing packs (not for food waste) and some have a little welcome message. I really liked this idea so made one myself!
The idea is that it's the first thing you see when you open the pack, so after opening the box but before the tracing paper. I think it's such a lovely idea that helps gives it a bit more context and information for the audience. People love opening presents and getting little gifts so I wanted to make it a fun experience that people enjoy opening.
I kept the design really simple and I think that's appropriate. There's a lot of colour and pattern going on inside the box so I think it's nice that this is different. I'm really happy with the layout and simplicity of it. If I added anything else it would be unnecessary and ruin it's purpose.
(yes I see the typo and it's now fixed)
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