Proposal-Option 2

Name:

Rebecca Hollingsworth

E-mail:

rh251313@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:

As semiotic texts, what sorts of reality do adverts during the 1950s construct and how?

Level 5:

How does society impact upon animal’s habitat loss, and does the nature of environmental campaigns affect our response to such issues?

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT

How can the issue of food waste be highlighted at a local level, and how can people be actively involved in making positive changes to the cycle of waste? Aim to raise awareness about food waste in a practical way which enables people to be more responsible with the way they shop, cook, eat and dispose of food. Current issues in society poverty – statistics rise of food banks supermarket waste – ‘bin dipping’ austerity – lack of ‘spare’ income, we can’t afford to be this wasteful environmental waste food production issues Consumerism – 3 for 2, bogof.

1.     What research needs to be undertaken into the general and specific contexts of your practice?

Looking at poverty How much food do we waste as a country and as a world Why do we waste so much food? Why don’t we give it to those who need it? How can we stop this? Look at campaigns that are helping to prevent this. Look at local charities such as RJFP and PAYF cafes in local area. Speak to volunteers/managers about the projects and the initiatives they are involved. Food doesn’t even make it to sale if its misshaped – obsession with perfection How is the media trying to reduce food wastage What the government stance is How organisations at a local level are dealing with food shortage/food poverty and waste.

2.     What approach will you take and what processes, methods, materials and  tools  are to be involved in research into your practice?

Make my own campaign Try and link in to a local charity to produce something which promotes what they are actually doing Looking at existing campaigns Ask the public for feedback on what they feel is effective in the campaign Trying to make people aware – parent managing a tight budget for their food shop, those with poor cooking skills, make kids more aware Look at food campaigners such as Jack Munroe http://agirlcalledjack.com/about-jack-monroe/ Produce an action pack of information – in food container / recipe card box format Stickers etc Repeat pattern Digital and analogue mixed Drawing food Drawing bins What can you do to help – practical info

What preparation or investigations do you need to undertake for your creative practice to take place?  Research visits to PAYF cafes & RJFP Contact the local organizations that are trying to help Investigate what leading supermarkets are doing to tackle the issue – new laws EU any food wasted has to be given to charity, misshapen food – sold as cheap value range & not wasted Jamie Oliver leads drive to buy misshapen fruit and vegetables http://www.theguardian.com/lifeandstyle/2015/jan/01/jamie-oliver-leads-drive-to-buy-misshapen-fruit-and-vegetables Misshapen fruit and vegetables: what is the business case? A growing movement to save discarded fruit and vegetables shows that there is a business case for selling 'ugly' produce http://www.theguardian.com/sustainable-business/misshapen-fruit-vegetables-business-case Tesco: ugly and misshapen fruit and veg will go on special offer. Wonky carrots and blemished apples thown away by supermarkets will be put on special offer as Tesco plans to 'educate' public that it is good food http://www.telegraph.co.uk/finance/newsbysector/epic/tsco/10508798/Tesco-ugly-and-misshapen-fruit-and-veg-will-go-on-special-offer.html Supermarkets pressed to donate spare food to charities. Bill with cross-party support being put forward by Kerry McCarthy MP, to deal with 'scandalous' levels of UK food waste http://www.theguardian.com/environment/2012/mar/13/supermarkets-spare-food-charities Talk to local people about how much they think they waste – what measures do they know about or take to lessen their own waste

3.     What research do you need to undertake regarding who your creativity is for?

Kids? Fun activity and fact pack? What they can do to help-stickers and badges Adults? more hard hitting facts? Practical tips on how to save money and reduce waste Mums?-stuff they can teach their kids?

Primary Sources of Information
1.         Description	Research visit
Location	Food junk campaign people -  Interview campaigners – visit payf etc cafe
2.         Description	The fruit and veg shop I work in – how do they avid food waste? Can these ideas be adapted at home.
Location
3.         Description	Survey asking adults / kids questions
Location

Secondary Sources of Information
1.	articles
2.	Books Book: ‘Waste uncovering the global food scandal’
3.	Scholars
4.	Youtube videos
5.	Online interviews
.	Websites http://www.fareshare.org.uk/ http://foodcycle.org.uk/what-we-do/campaigning

Campaigners in Leeds

https://www.facebook.com/PAYFcafe

https://www.facebook.com/TheRealJunkFoodProject

Campaigners in Nottingham

http://www.nottinghampost.com/Caf-eacute-visitors-choose-pay/story-21267562-detail/story.html

Perceived problems or difficulties: Can I make a product which helps market a place and inform the people using the space – e.g. posters, top tips, recipe cards.