CoP3 Idea 4

IDEA 4  Harry Potter

·      New product – promo materials (posters, sticker, book jackets, stationery) – fantastic beasts and where to find them

·      Kids growing up in the limelight – how it mirrors the lives of actors, tricks of industry when using kids to shield us form knowing their reality

o   Role models – impact of these characters

o   Growing up  with a character

·      Pack of goodies?

·      Film posters?

·      More graphic style

identify 5 relevant and inspiring quotes (from at least 3 texts)

1 – Universal said it drew 11.2 million visitors in 2010, an increase of nearly 2 million from 2009,

2. "I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new generation,"

3. Book publishing finally has its 'Radiohead moment' -- with Harry Potter

4. Religious groups and individuals in the United States and other countries started to question the topics in Harry Potter, calling them inappropriate and an attempt to involve children in witchcraft.


5. Initially, Warner Brothers tried to put a stop to the many fan blogs that were popping up with numerous lawsuits. Fans fought back and eventually Warner Brothers realized its mistake: the wiser move would be to encourage fans to continue talking about Harry Potter.

6. “When Harry Potter first came out the Internet was just getting started and big corporations didn’t understand how it worked,”

identify 5 locations / senses of place that connect to your ideas

1. studio tour

2. durham

3. oxford

4. london

5 kings cross

6. millennium bridge

7.gloucster cathedral

8. alnwick castle

9. lathanwick

10. Edinburgh-place she wrote it

identify 5 websites

1 Free market, branded imagination—Harry Potter and the commercialization ofchildren's culture http://www.ejumpcut.org/archive/jc46.2003/kapur.potter/text.html



2 http://www.businessinsider.com/jk-rowling-business-methods-2011-7?op=1&IR=T

3 http://jerrydunne.com/2013/08/11/what-makes-j-k-rowlings-harry-potter-so-successful/

4 http://www.quora.com/What-are-the-most-important-elements-that-made-Harry-Potter-so-wildly-successful

5http://www.dailymail.co.uk/news/article-2199561/Be-seen-book-Its-just-cool-say-children.html

http://www.theguardian.com/books/booksblog/2011/jun/23/pottermore-jk-rowling-marketing-genius-harry-potter

http://www.wired.co.uk/news/archive/2011-06/23/pottermore-radiohead-publishing?page=all

https://www.pottermore.com

collect 5 relevant and inspiring images