Food Waste Imagery- What's out there?

Follow Rebecca's board Food Waste Project on Pinterest.


OK, so I've realised that there aren't very many Food Waste related illustration or imagery. This is exciting for me as I know I'll be producing something new that hasn't been done before.

Information pack?

For my Level 5 CoP I based my written piece and practical on societies impact on animal habitat loss. My practical consisted of an information pack aimed at children and families. This ended up being my favourite and most successful piece of the year. For my level 6 CoP I want to produce something similar but based of the topic of food waste this year. I believe this to follow on naturally from my level 5 work.

Love Food Hate Waste

The illustrations and statistics below are found on the Love Food Hate Waste website. I really like these clever illustrations. They're only digital based which is how a lot of my illustrations developed lasted year. The shapes and colours are nice but perhaps far too simple for what I'd like to produce. I like the clever way the hands coming out of the windows shows the message of food waste. 

DID YOU KNOW...

Almost 50% of the total amount of food thrown away in the UK comes from our homes. We throw away 7 million tonnes of food and drink from our homes every year in the UK, and more than half of this is food and drink we could have eaten.

Wasting this food costs the average household £470 a year, rising to £700 for a family with children, the equivalent of around £60 a month.

The waste of good food and drink is associated with 4% of the UK's total water footprint.

ENVIRONMENTAL IMPACT

If we all stop wasting food that could have been eaten, the benefit to the planet would be the equivalent of taking 1 in 4 cars off the road.

WHY IS IT WASTED?

There are two main reasons why we throw away good food: we cook or prepare too much or we don't use it in time.

The foods we waste the most are fresh vegetables and salad, drink, fresh fruit, and bakery items such as bread and cakes.

The Real Junk Food Project

The Real Junk Food Project was one of the first things I came across when researching. Whats great about this organisation is that it's based in Leeds, making it handy for me to speak to them and get some research for my dissertation. 

Founded in 22 February 2013, The Real Junk Food Project is a collaborative effort between catering professionals and activists to bring about a radical change in our food system.

Their main objective is to task is to intercept perfectly edible food that would otherwise not make it to plate and serve it as meals in the café or distribute it through their food boutique.

They also run a Pay-as-you-feel (PAYF) policy, so there's no price on any produce. 

This is a perfect organisation to talk to regarding both my written piece and my practical. It's so important that they have a strong link, so by letting my findings lead both aspects of the module they should have a clear link. 

What I think would be a great idea, is that I could ask The Real Junk Food Project is they would be interested in collaborating with me and have me produce work for them. This would help inform locals about food waste.

Proposal-Option 2

Name:

Rebecca Hollingsworth

E-mail:

rh251313@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:

As semiotic texts, what sorts of reality do adverts during the 1950s construct and how?

Level 5:

How does society impact upon animal’s habitat loss, and does the nature of environmental campaigns affect our response to such issues?

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT

How can the issue of food waste be highlighted at a local level, and how can people be actively involved in making positive changes to the cycle of waste? Aim to raise awareness about food waste in a practical way which enables people to be more responsible with the way they shop, cook, eat and dispose of food. Current issues in society poverty – statistics rise of food banks supermarket waste – ‘bin dipping’ austerity – lack of ‘spare’ income, we can’t afford to be this wasteful environmental waste food production issues Consumerism – 3 for 2, bogof.

1.     What research needs to be undertaken into the general and specific contexts of your practice?

Looking at poverty How much food do we waste as a country and as a world Why do we waste so much food? Why don’t we give it to those who need it? How can we stop this? Look at campaigns that are helping to prevent this. Look at local charities such as RJFP and PAYF cafes in local area. Speak to volunteers/managers about the projects and the initiatives they are involved. Food doesn’t even make it to sale if its misshaped – obsession with perfection How is the media trying to reduce food wastage What the government stance is How organisations at a local level are dealing with food shortage/food poverty and waste.

2.     What approach will you take and what processes, methods, materials and  tools  are to be involved in research into your practice?

Make my own campaign Try and link in to a local charity to produce something which promotes what they are actually doing Looking at existing campaigns Ask the public for feedback on what they feel is effective in the campaign Trying to make people aware – parent managing a tight budget for their food shop, those with poor cooking skills, make kids more aware Look at food campaigners such as Jack Munroe http://agirlcalledjack.com/about-jack-monroe/ Produce an action pack of information – in food container / recipe card box format Stickers etc Repeat pattern Digital and analogue mixed Drawing food Drawing bins What can you do to help – practical info

What preparation or investigations do you need to undertake for your creative practice to take place?  Research visits to PAYF cafes & RJFP Contact the local organizations that are trying to help Investigate what leading supermarkets are doing to tackle the issue – new laws EU any food wasted has to be given to charity, misshapen food – sold as cheap value range & not wasted Jamie Oliver leads drive to buy misshapen fruit and vegetables http://www.theguardian.com/lifeandstyle/2015/jan/01/jamie-oliver-leads-drive-to-buy-misshapen-fruit-and-vegetables Misshapen fruit and vegetables: what is the business case? A growing movement to save discarded fruit and vegetables shows that there is a business case for selling 'ugly' produce http://www.theguardian.com/sustainable-business/misshapen-fruit-vegetables-business-case Tesco: ugly and misshapen fruit and veg will go on special offer. Wonky carrots and blemished apples thown away by supermarkets will be put on special offer as Tesco plans to 'educate' public that it is good food http://www.telegraph.co.uk/finance/newsbysector/epic/tsco/10508798/Tesco-ugly-and-misshapen-fruit-and-veg-will-go-on-special-offer.html Supermarkets pressed to donate spare food to charities. Bill with cross-party support being put forward by Kerry McCarthy MP, to deal with 'scandalous' levels of UK food waste http://www.theguardian.com/environment/2012/mar/13/supermarkets-spare-food-charities Talk to local people about how much they think they waste – what measures do they know about or take to lessen their own waste

3.     What research do you need to undertake regarding who your creativity is for?

Kids? Fun activity and fact pack? What they can do to help-stickers and badges Adults? more hard hitting facts? Practical tips on how to save money and reduce waste Mums?-stuff they can teach their kids?

Primary Sources of Information
1.         Description	Research visit
Location	Food junk campaign people -  Interview campaigners – visit payf etc cafe
2.         Description	The fruit and veg shop I work in – how do they avid food waste? Can these ideas be adapted at home.
Location
3.         Description	Survey asking adults / kids questions
Location

Secondary Sources of Information
1.	articles
2.	Books Book: ‘Waste uncovering the global food scandal’
3.	Scholars
4.	Youtube videos
5.	Online interviews
.	Websites http://www.fareshare.org.uk/ http://foodcycle.org.uk/what-we-do/campaigning

Campaigners in Leeds

https://www.facebook.com/PAYFcafe

https://www.facebook.com/TheRealJunkFoodProject

Campaigners in Nottingham

http://www.nottinghampost.com/Caf-eacute-visitors-choose-pay/story-21267562-detail/story.html

Perceived problems or difficulties: Can I make a product which helps market a place and inform the people using the space – e.g. posters, top tips, recipe cards.

CoP3 Proposal-Option One

Name:

Rebecca Hollingsworth

E-mail:

rh251313@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:

As semiotic texts, what sorts of reality do adverts during the 1950s construct and how?

Level 5:

How does society impact upon animal’s habitat loss, and does the nature of environmental campaigns affect our response to such issues?

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT

The impact of the Harry Potter stories On society? How did the Harry Potter series shape a generation? Why did Harry Potter become such a worldwide success? How did it revolutionise supernatural story telling? How has this encouraged kids (and adults) to read? How are the books different from the films, for example regarding the portrayal of key characters? Why was it so successful across multiple media platforms? Controversy of content – cultural non acceptance of the witchcraft storylines What are the most important elements that made Harry Potter so wildly successful? How did different media platforms like film, book and online forums help make Harry Potter a success? What made it different to other books in terms of its range of appeal?? How did the products change to suit the needs of different target markets?

1.     What research needs to be undertaken into the general and specific contexts of your practice?

Why was Harry Potter such a huge success What made it different? look at what the directors and producers say about what makes it special. http://www.dailymail.co.uk/news/article-2199561/Be-seen-book-Its-just-cool-say-children.html Why do people like fantasy stories? Takes them away from the real world? ‘Separate book covers were created to get more adults on board in addition to children’ How this crosses generations Sparking interest in reading – did it change reading habits/ encourage reading? How the audience grew up with the cast: How the stories, especially the films, got darker as the audience got older / the series progressed – age appropriateness. Who is the client group? Targeted adults too Background on the scope of its reach: Sale figures for films and merchandise The Brilliant Methods That Made Harry Potter A $15 Billion Brand – link to news article Customers who feared their local bookstore would run out of copies responded by pre-ordering over 700,000 copies prior to the July 8, 2000 release date, according to Gunelius. Statistics Costs of film production? Cost of book production? Profits/ income generated The stories about a boy wizard and his friends spurred young people's interest in reading -- and more book sales Fan base fan fiction generated – Pottermore – perfect 21c marketing campaign - Guradian fan sites-MuggleNet.com and The Leaky Cauldron.org Initially, Warner Brothers tried to put a stop to the many fan blogs that were popping up with numerous lawsuits. Fans fought back and eventually Warner Brothers realized its mistake: the wiser move would be to encourage fans to continue talking about Harry Potter. link to news article The number of Harry Potter fan pages is estimated to be in the thousands in multiple languages. They include everything from news, photos and videos to podcasts, contests and merchandise. link to news article “When Harry Potter first came out the Internet was just getting started and big corporations didn’t understand how it worked,” says Jeff Gomez, president and CEO of Starlight Runner Entertainment. “They’re finally starting to realize that it’s important to allow customers to personalize the way they experience a brand.” link to news article Other formats / merchandise / experiences Look at the book covers and merchandise and film posters to find out what was different in relation to target audiences reached J.K. Rowling is discerning about merchandising deals -- she famously said "no" to McDonalds Interactive games Harry Potter studio tours-fans can see the set Orlando-Harry Potter world The Wizarding World of Harry Potter theme park at Universal Studios has drawn in millions of visitors J. K. Rowling's compelling personal story has also fueled interest -- she was once a single-mother living on welfare who is now richer than the Queen of England J.K. Rowling is discerning about merchandising deals -- she famously said "no" to McDonalds Research visits Warner Brothers Studio planned – June 2015

2.     What approach will you take and what processes, methods, materials and  tools  are to be involved in research into your practice?

New range of book covers - both adults and children Posters to advertise the books Make items linked to reading such as book marks Make interactive items to encourage reading such as puzzles A Harry Potter fun pack? Stickers, magnets, magnetic book marks Practical considerations Illustration based Experiment with block colour, line and shape – try a variety of styles to move away from my usual look, more stylised and graphic rather than loose and painterly..

3.     What preparation or investigations do you need to undertake for your creative practice to take place?  Research visits Go on a studio tour Really look at what the directors and producers say about what makes it special. Literature search articles interviews social media official and unofficial sites websites from related attractions making of…YouTube Contextual referencing book illustration fantasy pitched for different ages examples of illustrators with suitable styles comment on styles used for existing formats

4.     What research do you need to undertake regarding who your creativity is for?

Look at who is most likely to watch and read Harry Potter Design a fun pack which adults would be happy to purchase for their children, which would contain items appealing to all ages. Establish what literacy based materials exist already via research and incorporate these ideas in to the activity pack. e.g. ·       puzzles, games, stickers, for children ·       items supporting literacy which make it fun

I plan to ask people of different age ranges what they like and don’t like about existing illustrations, such as those used on book covers, I will use the feedback to help design the graphic elements on my practical work.

Primary Sources of Information
1.         Description	Research visit - Studio tour.
Location
2.         Description	Speak to fellow students about their thoughts on the impact Harry Potter had on them in terms of the books and the films, note the main themes emerging to inform the illustrations.
Location
3.         Description	Survey asking kids questions about existing formats – what appeals.
Location

Secondary Sources of Information
1.	articles
2.	books
3.	Scholars
4.	Youtube videos
5.	Online interviews
6.	Websites

Perceived problems or difficulties: Finding a topic or main question- can I write how it’s impacted on a generation? Do I look at the promotional side of it and how that helped people get involved and interact?-Pottermore? How did it help children to fall in love with reading? What can I do for the practical? Re-do the covers and make additional merchandise? As this has been done before, I could then develop new merchandise ot form an activity pack which support children’s learning and literacy.