Research- Charity Adverts

I found the article after looking at the shock tactics article. . According to Pudelek (2013) during a survey of 1,200 people, including 540 parents of children under 16, it was found that ‘many felt some charity adverts contained offensive content that went too far in making people feel uncomfortable or guilty.’

Research- Shock Tactics

I found this article on 'The Guardian' website which discusses the use of shock tactics and whether they world. The article questioned whether the uses of shock tactics work or whether they are too distressing for the audience. St John's Ambulance Service (2013) argues that it’s essential to use shock tactics in order to deliver an effective campaign and ensure that a ‘powerful message is proven to get people to take action’. The St John's Ambulance Service (2013) was also said to have suggested that the chance to make a change through the use of shock tactics ‘vastly outweighs the potential risk of offending a few’.

-some members of society think charities may go too far with their use of distressing imagery.

Globalisation Lecture

Of all the lectures that have been given this year this one is the most relevant to my essay question. Although it wasn't specific to animals, there were points that I found interesting. It was towards the end of the lecture that it became a little more relevant to my research when looking at 'Al Gore, (2006) ‘An Inconvenient Truth’ dir. Davis Guggenheim and the discussion of global warming. Society have this ever growing need to technology and new things that we're destroying the planet and taking habitat away from animals. The population is constantly growing so they're taking more and more land. A really interesting and thought provoking lecture.

Campaigns-enviroment and habitat

Here are some campaigns particularly relations to animal environment and their loss of habitat.

http://webecoist.momtastic.com/2008/12/27/creative-ads-environment-humanity/

The ‘stop global warming’ campaign focuses on habitat loss but this time due to man-made global warming. The campaign, which reads ‘you can help, stop global warming’, urges people to prevent ecological imbalances by curbing irresponsible behavior such as keeping electronics like televisions, stereos, and computers running even when you’re not using them. The imagery used draws parallels between animals losing their homes (penguins, polar bears, and seals – some of the most at-risk) and human beings who lose their homes due to natural disasters, etc., and are forced to live on urban streets as homeless individuals.

'Greenpeace‘s ‘storytelling’ campaign targets parents and children and aims to spread awareness of increasingly important issues such as deforestation, oil spills, and irresponsible consumerism and pollution by depicting the consequences of our actions in various popular fairy tales. Imagine the future you’re creating for your children by the actions you take today. When they tell the same stories to your grandchildren, the little mermaid might not find her prince charming, the ugly duckling won’t have time to turn into a beautiful swan, and little red riding hood will be a sitting target for the big bad wolf. Though they use fiction to get the point across, this is not a story, this might be our future.'

Campaigns on animal rights

There are so many shocking campaigns to stop the destruction of animal habitat, exploration, cruelty and extinction. There's so much  scientific research and literature on human beings’ impact on our planet. Society is the problem! Creatively constructed print and television advertisements however, are more captivating and tend to affect a lot more people. It's particular the shock value that grabs peoples attention.

 

Animation created in Flash and After Effects looking at mans relationship with the natural world

This video is really shocking to watch. It shows how society is effective the lives of animals.