'Subculture -the meaning of style'- Hebdige, D (1979)
Youth cultural styles begin by usually symbolic challenges, but they must end by establishing new conventions: by creating new commodities, new industries, or rejuvenating old ones'
Over time, subcultures eventually bleed in to the mainstream.
youth culture=rejecting the norm.
Generation gap in the 50's, 'rocker' subculture not appealing to parents.
attention in the media exploited visual expression and led to opposed popularity.
'Mod'- pride selves on looking forward, dressing ahead of time.
'Quadrophenia' (1979) dir Frank Reddam depicts the conflict between youth subculture.
'This is England' (2006) Shane Meaddus - becoming part of a subculture
Ryan McGinley 'you anal' (2011)
Home-grown cool: The style of the mods.
in 'the meaning of style' Dick Hebdige describes the development of mod subculture through the acceptance of black groups, growing up alongside British working class citizens in the early 1960s.
By becoming rather jirecky in the way they chose the clear, mods aimed to emulate a familiar style to that of an 'American Hipster'.
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